Demystifying Revenue Modeling for SaaS Startups


Imagine a scenario where you pitch your SaaS startup to potential investors. How would you prove to them that your company can build a profitable and sustainable business over time?

If revenue models weren’t included in your answer, your pitch isn’t as strong as it could be.

In a recent episode of Startup Success, we talked with Jonathan Cochrane, Director of Product Management at SaasOptics, and Debbie Cohen Rosler, Fractional CFO at Burkland, about how revenue modeling can convey the story of your business to investors and help you plan for the future.

What we talked about:

  • How revenue modeling helps SaaS startups
  • How seasonality complicates revenue modeling
  • The challenges of working with large enterprise customers
  • Revenue reporting pitfalls to avoid

Check out these resources we mentioned during the podcast:

This discussion with Jonathan Cochrane and Debbie Cohen Rosler was taken from our show Startup Success. If you want to hear more episodes like this one, check us out on Apple Podcasts.

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